interlift 2017: Continuity as success factor
The interlift 2015 was the biggest one so far. With 540 exhibitors, 20,440 visitors and 42,500 m² of occupied space it was able to set three new records. These will probably already be history in 2017.
The current registration situation is at any rate indicating further growth of the world’s leading trade fair in elevator technology: the project management has currently reported almost ten percent more exhibitors at the interlift AFAG event manager than in October 2014. It should be taken into consideration here that many firms decide on participation much earlier than a number of years ago. In this way the top companies of the branch in particular secure their customary positions.
Consistency is a significant factor for the success
One criterion distinguishes the interlift from all other elevator trade fairs: continuity. Exhibitors of long years’ standing feel that it is precisely their consistency that is a significant factor for the success of the interlift. Since 1991 it has always taken place in mid-October in the exhibition centre in Augsburg. And since this time the exhibitors have always been dealing with the same persons or service providers.
On the event manager AFAG’s side, project manager Joachim Kalsdorf, consultant Sandra Geissler, Winfried Forster who is responsible for communication as well as AFAG Technology & Event have for many years been the familiar contact persons for the exhibitors. In addition to this there is a line-up of reliable local partners such as the logistics specialists BTG and Schenker and the Augsburg municipal utilities which supply the exhibition stands with electricity, water and compressed air.
Important port of call
An important port of call for overnight stays and touristic matters is the Regio Augsburg Tourismus GmbH. All these trade fair partners who work in a highly professional way have provided the exhibitors with support and assistance for 25 years in some cases, and make participation at the trade fair considerably easier for them.
This continuity, also with regard to the contact persons, is seen at no other elevator trade fair. Changing locations, postponed dates, newly arising, competitive trade fairs in the same country or unfavourable economic developments – many other elevator trade fairs have to cope with sometimes considerable alterations of the framework conditions. And this has often proved to be problematic for the event and in some cases has even led to termination of the trade fair.
Good marks for AFAG team
The commitment of the AFAG and its trade fair partners is greatly appreciated by the exhibitors. 83% awarded the marks 1 (= very good), 2 or 3 for the support of the trade fair team. 85% awarded the marks 1, 2 and 3 for the overall organization by the AFAG. The worldwide advertising by AFAG for the interlift was also very well received by the exhibitors – for 88% of those questioned it deserves the marks of 1, 2 and 3.
For exhibitors who are interested in taking part in an interlift, personal consultation is an invaluable advantage. It is also for this reason that the interlift project management is present right from the start at all elevator trade fairs worldwide. Particularly at such a successful trade fair as interlift, networking is a vital ingredient for project manager Joachim Kalsdorf.
Planning is running at full speed
The planning of the interlift 2017 is running at full speed. Two thirds of the stand areas are already reserved. Interested companies should thus register immediately so that individual position requests can be considered where possible. The registration documents are available as a download at www.interlift.de.
The forum offers companies and institutions an excellent opportunity of giving information and presenting themselves and their innovations and standpoints to international trade professionals and involving them in discussion. In 2015 there were 2,000 interested listeners from at home and abroad – that is, one in ten of all trade fair visitors – who made use of the VFA Forum interlift to gain information on the latest developments in current international elevator themes.
You can find the main themes for 2017 and all important information here: www.vfa-interlift.de.