Wednesday, 29 January 2020
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DigiPara AG: Logo relaunch 2019

DigiPara AG has overhauled its brand presentation. The new logo is intended to be functional, contemporary and target-group oriented.

DigiPara logo 2019: focused on the “d”, made of components. (Source: © DigiPara)

"If you want to get to the top" – this is the claim Andreas Fleischmann used in 1989 when he founded the company "Digital Partner". The company has now decided to relaunch the logo, since DigiPara had changed.

The aim was to convey a clear message, "BIM up your elevator!" This was because the company’s focus was now increasingly on building information modelling in the lift industry.

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